Designing for our future generations
Verrency Ptv. Ltd. is a fintech startup based in Melbourne. The company wanted to dive into the behavioural habits, attitudes, painpoints and what do the millennials expect in terms of product offerings and services from their banks. The brief was to research, design and prototype a banking app for generation Y and Z.
I was the sole designer on this project and my reponsibilities included from conducting market and user research, interviews, creating personas, user journey map, low fidelity prototypes to high fidelity prototypes.
After secondary research and conducting interviews, two personas were crafted.
Low-fidelity prototypes were created keeping in mind Verrency’s offerings and changing it accordingly to the needs to its end users (millennials).
High fidelity prototypes were created for each product offerings. The main JTBD for the personas were to start saving money therefore an additional offering “Goals” was designed and pitched which was derived from the insights.